Reaching out to the Millennial Generation

By 2017 the millennial’s spending power will surpass that of baby boomers as there are now more millennials in the workforce than Gen-X or baby boomers.  The millennial generation – Gen Y (born approximately between the years 1981 and 2000) are the demographic cohorts between Generation X and Generation Z.

They are digital natives who take to technology like water and have hundreds of friends who are part of their online social networks. They're often considered to be extremely confident and work to live rather than living to work.

Millennials are specific about what their customer experiences need to be and expect different communication platforms to be on par with the traditional channels.
 

“Creating exceptional customer experiences across multiple communication channels”

Millennials tend to enter the workforce with very high expectations both for themselves and for their employers and they often have plans to effect change at their company from day one!  They also often have much higher salary expectations.

Millennials are in the early phases of their careers and focusing on career opportunities and the potential for professional development.  They are keen on mentorship and stimulating work that gives them lots of opportunity for change and growth.

They also want an organisation that has adopted first-class technologies that give them an edge in their industry.  It's difficult for a candidate coming from a tech-enabled company to adjust to one that lacks those resources.

In general, millennials want work-life balance opportunities such as flexitime and working from home. They expect break-out rooms and a coffee shop, and time off is a great reward!

Millennials see the office as an extension of the home environment, mixing business and social life.

“Organisations need to be flexible and put performance before productivity”